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ETech day 2: Jeff Bezos and the new A9 vertical search

After a few problems with starting up a demo Jeff tries to show A9's vertical search. Crashed!

He speaks about vertical search on Vioxx. The premise is that OpenSearch will do for search what RSS has done to content.  OSRSS is apparently an extension to RSS that allows search syndication.

The new A9 brings the feature to add columns or verticals to a search that users can add (remix). http://a9.com/-/search/moreColumns.jsp?q=etech

OpenSearch is comprised of:

  1. OpenSearch RSS: XML format for providing open search results.

  2. OpenSearch Description Documents: XML files that identify and describe a search engine.

  3. OpenSearch Aggregators: Sites, such as A9.com, that can display OpenSearch results.

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